Digital Marketing Specialist


 

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ManpowerGroup®, the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands - Manpower, Experis and Talent Solutions - creates substantially more value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World's Most Ethical Companies for the 14th year - all confirming our position as the brand of choice for in-demand talent. ManpowerGroup Finland has offices in Helsinki, Turku, Tampere, Kuopio, Vaasa and Jyväskylä. For more information, visit www.manpowergroup.fi.

We are looking for a Digital Marketing Specialist

Are you passionate about digital marketing and ready to take your expertise to the next level? The role as a T-Shaped Digital Marketing Specialist, you will have the opportunity to shape our digital landscape to serve better our clients and candidates. You'll bring your broad understanding of various digital marketing disciplines and your expertise in inbound marketing and SEO to the table by developing and implementing comprehensive digital marketing strategies that align with our goals and target audience. Join us in executing effective campaigns and driving meaningful results.

This role will have the following responsibilities:
  • Generating leads and conducting market research and competitor analysis to uncover trends and seize growth opportunities for our B2B & B2C campaigns.
  • Take charge of managing and optimizing paid advertising campaigns on leading platforms like Google Ads, Facebook Ads, LinkedIn Ads and Hubspot.
  • Creating captivating ad copy, persuasive landing pages, and engaging email marketing campaigns with basic knowledge of Adobe Creative Suite.
  • Utilizing SEO techniques to improve organic search rankings and attract high-quality traffic to our websites on Sitecore, Volcanic and Hubspot platforms with up-to-date understanding on Google algorithm changes.
  • Monitoring, analyzing, and interpreting campaign performance with analytics tools, providing actionable reports and recommendations for continuous improvement.
  • Collaboration with our business and sales teams including planning, content, and development, ensuring integration of our digital marketing initiatives.

Your Expertise:
  • Bachelor's or MSc degree in Marketing, Business, or a related field.
  • Demonstrated experience as a digital marketer with a passion for specialization in one or more areas (e.g., SEO, inbound marketing).
  • Proficiency in utilizing digital marketing tools and platforms such as Google Ads, Google Analytics, Facebook Business Manager, etc.
  • A creative mindset with the ability to craft compelling marketing content.
  • Professional working proficiency in Finnish.
  • Experience in improving site accessibility is considered an asset.

We offer:
Enjoy the flexibility of working hours and the possibility of hybrid work arrangements. We prioritize your well-being with versatile occupational health care and a lunch benefit. In our small team, we understand the value of individual strengths, and the role can be tailored to match your areas of expertise. Join us and embark on a fulfilling journey where your work truly matters.
We offer a competitive salary and a performance-based incentives structure that recognizes and rewards your contributions. Our forward-thinking environment provides opportunities for professional growth and development, empowering you to reach new heights in your career. Our collaborative and supportive work culture fosters innovation and creativity, allowing you to thrive in your role.

How to apply:
Are you ready to join our small, but energetic team and make a real impact in the digital marketing in corporate environment? We can't wait to hear from you!
For more information, please contact Marketing & Communication Director, Henna Karjalainen at henna.karjalainen@manpowergroup.fi. Henna is available for inquiries on July 19th from 10-11 am and August 7th from 9-10 am. Phone: +358505759197.

Submit your application and CV through the link provided in the advertisement, preferably by August 9th, 2023.

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